Manila, Philippines is the lucky recipient of Kazuo Okada's grand legacy and brand new economically revitalizing casino—Okada Manilla. Its patrons are as passionate about winning as they are about being recognized for their lifestyle and talents at the table. Okada Manila needed a loyalty program that recognized these valuable guests as the center of all that makes the circle of their paradise turn. A critical component of this effort was a website that put mobile users first and inspired enthusiastic player allegiance from day one.
Role: Interactive Art Director/UX Designer
Creative Director/Writer: Bob Nelson