I'm an art director by day and Blanche Devereaux by night. You might find me obsessing over type contrast or over the moon following an especially impassioned brainstorming session. I bring to design an infatuation for unique ideas; a lust for color and texture; and a consummate obsession to make all things as usable as my hairbrush (dude you're bald. I know ya turkey). And yeah, you'll be darn near demurred before you find a better pal and confidant.
Call or write sometime 😘
Here's my résumé if you want to check it out.
Oh... Hi there!
You stayed! Well... since you're here... below, you will find a running critique of my journey as a creative creature. You can think of it like a "hidden track" on a hip 90's compact disc! It's an intimate journey of (for the most part) a much younger Eric, so please proceed with care and caution and also more care. And don't forget to love me, still.
I wrote this song about a girl I thought was pretty smart but not very nice. My talented father, Jim Williams, graced it with his eloquent vocal prowess and superior saxophone skills.
Exterminating Shia's Rat Tail
My first assignment as Art Director for Olson Engage was to help the social team with a piece of right-time engagement for Terminix. The aim was to infuse the brand into pop culture—keeping Terminix top of mind. So… When Shia LeBeouf appeared on the red carpet with a rat tail, Terminix offered to donate $10,000 to his charity of choice if he cut it off. The pressure was on—I concepted, designed and delivered a piece that integrated the Terminix brand, Shia's latest look (without representing his person) and the concept to the team in approximately 27 minutes. Boom! We generated over 128 million earned impressions. Plus we got to make fun of Shia LeBeouf. As for Shia, he called the office the next day eager to take us up on the offer... as a way to launch his new "philanthropic" image.
And of course! Moxi. Because I was obsessed with The Golden Girls, spent years working in nursing homes and knew how desperately elderly women yearned for super sexy high-calorie, low-volume nutrition! At my interview with Kick in Minneapolis, I was told that this was my "weakest piece." My other ones must have been pretty good then?! Eh?! Huh?